Whisky intelligence, from the cellar to the shelf.

Typical Premium % - on days when a retailer is not at/within 1% of the best price, the median premium vs the daily market minimum. This is a more useful "usual" gap than a straight average.
% Time Cheapest - share of product-days where the retailer is at/within 1% of the best price.
% Days With Sale - on observed days, how often they have any genuine discount running.
Typical Sale % - typical discount depth when something is actually on sale.
Retailer badge - a short buyer-facing read of how competitive that retailer usually is; it is driven by price competitiveness, not a hidden composite score.